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Reliance and strength comes when treating every partner, team member and investor with respect and dignity.​



As you get to know us, you will see that we are relentless in pursuing these principles. When you interact with the SIFROM team, we hope you will find us living out these values:


  • Honesty - We engage others with straightforward honesty and provide realistic forecasts.
  • - Courage - We take necessary risks, make difficult choices and tough negotiations.
  • - Excellence - We honor our commitments by delivering great results to the people who partner with or invest in us.
  • - Respect - We demonstrate respect towards all and everyone.
  • - Fairness - We practice fairness in our business dealings and seek to share values and growth as we achieve them.
  • - Social Responsibility - We respect and strive to assist social cohesion, family integrity and local communities.
  • - Reliability - We fulfill obligations to our valued partners, and we venture to exceed their expectations.
  • - Balance - We keep life in perspective by honoring family, personal and social commitments.
  • - Urgency - We treat every opportunity with efficiency and timely perception.


  • If we have under-performed in any category, we hope you will let us know.
  • If we have exceeded them, we will be thrilled if you tell us or others.
  • We believe that generating synergy and allowing companies and parties to work together must be based on such principles. So we expect from our alliances and partners to make just as important steps when engaging in efforts that leverage the complimentary strengths of both.